Senegal

Beyond Your Wildest Hoop Dreams: Why the World’s First Born-Global Sport is Primed for Twenty-First Century Sports Diplomacy

Beyond Your Wildest Hoop Dreams: Why the World’s First Born-Global Sport is Primed for Twenty-First Century Sports Diplomacy

Today, the NBA sports a very international labor force but basketball was a global sport prior to 1992, with its own local indigenous cultures. So unlike other U.S.-affiliated sports leagues, the NBA was able to build upon long-established hoops cultures. As a result, basketball is uniquely primed for twenty-first century sports diplomacy. It can—and often does—lead the way thanks to several realities.