COMMUNICATING GLOBALLY
Sports - Diplomacy - Storytelling
Making People More Effective Global Communicators
I help people tell their stories in more meaningful ways to international audiences, often tapping into the powerful tool of sports diplomacy and its cultural, technical, and knowledge exchanges that can bridge divides.
As a globally-recognized sports diplomacy expert, speaker, and consultant, I work with people in the sports and international relations industries so that they can engage with and tell their stories in more meaningful ways to audiences worldwide.
It’s a passion that draws on my deep expertise in sports, communications, and diplomacy gained through a career as a scholar-practitioner, one that’s spanned academia, government, the media, and the private sector.
Speaking
The dynamic intersection of the global sports industry with that of international affairs and diplomacy provide opportunities to engage with audiences (and each other) in exciting new ways, even as geopolitical trends, economic upheaval, technical disruption and shifting supplier and consumer expectations continue to reshape our 21st century landscape.
Learning how to navigate these realities by harnessing the power of sports can help leaders in any industry be more effective communicators.
Whether you are preparing to host, sponsor, provide media coverage of or participate in a sporting mega event, grow your organization’s brand or footprint overseas, or travel/engage with the world, my signature keynotes and workshops provide unique perspectives and professional development training to audiences worldwide.
Basketball Empire
1️⃣3️⃣4️⃣ years after its birth, basketball is in the midst of a global takeover…and France plays a pivotal role. No other country outside North America has sent more players to the NBA than France, with a similar ratio of Frenchwomen shooting hoops within the WNBA, helping to globalize both leagues since 1997.
Go behind the scenes with Basketball Empire to understand how the United States’ oldest ally became a basketball breeding ground, one most recently illustrated by Team France’s historic Paris 2024 Olympic men’s and women’s gold medal matches against Team USA. Read the first-hand accounts of players, coaches, and officials in this ground-breaking monograph, the first to center individual experiences through the storytelling prism of sports diplomacy.
**Shortlisted for the 2024 Lord Aberdare Literary Prize for the Best Book in British Sport History**
BOOKS
The Making of Les Bleus
The French national men’s soccer team, Les Bleus, have contested the FIFA World Cup final four times since 1998, winning the trophy twice–a feat unmatched by any other side this century. Today, it is a leading exporter of top-flight soccer talent to the world’s top leagues, while its youth detection and development system are known as some of the best-in-class. But it wasn’t always this way.
The Making of Les Bleus is the story of how and why France became a producer of elite sports talent after the “zero hour” of French sports at the Rome 1960 Olympic Games prompted the Fifth Republic to use sport as a domestic and international tool. Focused on the country’s youth sports structures, Dr. Krasnoff’s first book offers lessons beyond the soccer pitch that extend to leadership, sporting cultures, building youth sports ecosystemes and more.