Through my signature SPORT Method, I make people in the sports industry more effective communicators internationally by amplifying their athlete/ organization’s unique value-add.
As Seen In SBJ
Learn more about how the unique power of sports diplomacy can be harnessed as a tool by governments and non-state sports actors (i.e. everyone else) in my Sports Business Journal op-ed.
Keynotes and Workshops
Notes from the Front Lines: Demystifying Sports Diplomacy
There’s a growing emphasis on the sports world playing an increased role in civic and human rights advocacy to encourage action across a range of issues–and sports diplomacy, when the sports world meets the diplomatic one, is an ever-growing field of engagement that can play an important role. Since 2000, governments and sports federations have formalized their sports diplomacy policies while ever-more private sector sports stakeholders, including leagues, teams, and sponsors, as well as athletes, coaches, and the media who cover them, engage in some form of sports diplomacy. Understanding the sports diplomacy framework can empower participants to partake with greater intentionality and more authentically craft their policy, communications, and engagement initiatives. Learn more here.
How to be a better sports diplomat
Twenty-first century sports diplomacy is one in which everyday citizens in the sports industry, whether athletes, coaches, professionals, officials, administrators, or media, play a role. And in many cases, they can be the most effective sports diplomats as they are the most authentic ones. But how can individuals, teams, and organizations become better sports diplomats? Learn more here.
As Seen in SportandDev
From storytelling to bringing in outside experts, there are a number of techniques you can use to make your sports diplomacy initiative successful.
HOW LEADERS CAN DEPLOY A SPORTS DIPLOMAT’S PLAYBOOK
Sports diplomats are among the world’s ultimate communicators as they engage in sports diplomacy–the communication, representation, and negotiation that occurs in/around the field of play. To do so, sports diplomats invest in people as they engage in cultural, technical, and/or knowledge exchanges in pursuit of their goals. Thus sports diplomats can make significant contributions through the art of engagement.
Leaders from any industry can deploy a sports diplomat’s playbook to be more effective global communicators, up-level their abilities to influence and persuade, and build in-person, virtual, and hybrid teams for the ultimate ‘win.’ Learn more here.
How to Be a More Effective Communicator in the Global Sports Arena
Today's global sports world requires communicators to understand local and regional perspectives and sensitivities when they speak beyond national borders, including how international affairs impacts organizations. Learn how to thrive, maximize rebound opportunities, and avoid an own-goal through Dr Krasnoff's signature SPORT method. Learn more here.
FranceAndUS: The Sporting Ties that Bind, From Lafayette to Wembanyama
French and American companies can harness the momentum of the interlinked Paris 2024-Los Angeles 2028 Summer Olympics, including the monumental 250th anniversary milestone of Franco-American relations in 2028, to engage audiences through this historic sporting lens. Learn more here.
As Seen in SportandDev
Sport can promote diplomacy, even between kindred democracies.
For more than a century, different types of sports diplomacy have fostered stronger relations between the United States and its oldest ally, France.
US at 250: How to Use the Sports Diplomacy Prism to Authentically Engage with International Audiences
U.S. organizations have the extraordinary opportunity to engage with international audiences and fans through the power of sports diplomacy, tapping into the 250th anniversary of U.S. independence in 2026 to provide more authentic, first-hand understandings of the country, its people, and its culture through sports. Learn more here.
As Heard At…
