FranceAndUS:
The Sporting Ties that Bind, From Lafayette to Wembanyama
French and American companies can harness the momentum of the interlinked Paris 2024-Los Angeles 2028 Summer Olympics, including the monumental 250th anniversary milestone of Franco-American relations in 2028, to engage audiences through this historic sporting lens.
Target Audience: French companies in the United States, American companies in France, French & American media organizations that cover sports, culture, and/or foreign affairs, as well as athletes and coaches
Most people think of Franco-American relations through the cultural prisms of food, fashion, the arts, aviation, and tourism, or through the domains of business and national security, but few know how, for generations, sports ties have strengthened this transatlantic friendship in hidden yet critical ways. FranceAndUS highlights these sports ties, the different ways that sports diplomacy facilitates people-to-people cultural, technical, and knowledge exchange, and the resultant value-added for French/American companies in USA/France to tap this vein as part of their public outreach, local engagement, and CSR efforts.
The 2020s spotlight on French-American ties isn't just relegated to Rugby World Cup 2023, Paris 2024 Summer Olympics, FIFA North America World Cup 2026, and the Los Angeles Olympic Games 2028, it occurs everyday in towns, small cities, and larger urban areas across both countries. As the 250th anniversary of the official diplomatic relationship nears (2028), now is the time for French and American companies to leverage the opportunity to engage audiences through this historic sporting lens.
In this talk, Dr. Krasnoff will unpack:
Who drives the ties that bind French and U.S. sports past, present, and among the rising generation—i.e. a shared history that, despite periods of mutual admiration and disdain, cultivates a certain degree of French goodwill for American counterparts who are in-the-know
How the context of the Paris 2024-LA2028 cycle can be a unique springboard to building platforms, sponsors, and partners with French and American audiences, kickstarting brand positioning and storytelling efforts within this transatlantic dynamic
The paradox of sports in France, which excels at producing elite athletes even as it lacks a national sporting culture, and how its sporting context is similar/different from that of the United States
