This spring, I had the privilege to spend time in Taipei and Paris, two cosmopolitan capitals half a world away but in which the lessons from the court were bountiful. Here are three main lessons for sports marcomms and PR professionals to be better communicators to global audiences.
Notes from Taiwan on Sports Diplomacy: Basketball Edition
Earlier this month I had the honor to speak about basketball as part of a sports diplomacy panel at the “Using Sport as Diplomacy” conference, a two-day seminar rife with lessons learned from meeting and exchanging with international colleagues from Asia, North America, and Europe. Surprisingly, in a land where baseball reigns supreme, there were several unexpected sports diplomacy lessons through the basketball hoop.